B2B Paid Media Strategy

Feasibility Analysis

FEASIBLE

Optimal Saturation

Budget is sufficient.

Avail. Gen Budget
0 SEK
After Capture spend
Est. Frequency (LI)
6.0x
Target: 7x - 10x
Active Target
8,000
People (40% of Audience)

Strategy Balance

Demand Gen: 50%
Capture: 50%
15,000 kr
15,000 kr

Budget Allocation Matrix

Est. Google Search Need: 22,500 kr
Objective Channel & Format Strategic Purpose Alloc % Spend
Total Monthly Spend: 30,000 SEK
AR

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