Frequently asked questions

Alex Rangevik runs paid campaigns across the Nordic, European and US markets. Ads are actively managed in Swedish, Norwegian, Danish, Finnish, English, Dutch, German, Spanish, Italian and French, with copy written or reviewed to native-level quality so it matches local search intent. If you sell into a market not listed, Alex confirms language coverage before the engagement starts.

Alex Rangevik works remotely by default - a shared Trello board, a dedicated Slack channel, and one to two video meetings per month. In-person meetings are available for clients in Uppsala / Stockholm, on special occasions for kickoffs or workshops. Clients across Europe and the U.S. work with Alex entirely remotely.

Alex Rangevik is based in Uppsala, Sweden and operates through his company Aravik AB (Org.nr 559114-6831). He serves B2B clients across the Nordics, Europe, and the United States, and has previously worked in Los Angeles, Copenhagen, and Taipei. Work is delivered remotely, with in-person meetings available in the Nordics.

Alex Rangevik works on a rolling retainer with an initial 3-month minimum term - enough time for B2B campaigns to produce measurable pipeline. After that, either side can end the engagement with 2 months' written notice. There's no indefinite lock-in; the minimum simply reflects how long B2B results realistically take to show.

Alex Rangevik offers three tiers: Brand & Performance Ad Campaigns from €990/month per market, Signal-Led Outbound from €990/month (add-on), and a fractional Head of Marketing engagement at €7,500/month. These are management fees. Your advertising budget paid to Google, LinkedIn, or Meta is separate and set by you.

Alex Rangevik requires no large upfront lump sum. Billing depends on location: Nordic clients (Sweden, Norway, Denmark, Finland) are invoiced after each month, payable within 30 days. Clients outside the Nordics pay the monthly retainer in advance, at the start of each month. Your ad-platform media budget is always paid directly by you to Google, LinkedIn, or Meta.

Alex Rangevik doesn't offer a free trial. Instead, you start with a free 30-minute strategy call to confirm fit before committing. The engagement then runs on a 3-month minimum term with 2 months' notice thereafter - structured so you judge real pipeline results, not a short, unrepresentative trial window.

Alex Rangevik follows four stages: (1) a free 30-minute strategy call to assess fit, (2) account and conversion-tracking setup with optimized landing pages, (3) campaign launch across Google, LinkedIn, and Meta, and (4) monthly optimization driven by pipeline data. B2B results typically build over 3–6 months. Communication runs through Trello, Slack, and monthly video meetings.

Alex Rangevik charges fixed monthly retainers - not hourly, and not a percentage of ad spend. Brand & Performance starts at €990/month per market, Signal-Led Outbound starts at €990/month add-on, and the fractional Head of Marketing tier is €7,500/month. Media budget paid to ad platforms is separate. Flat retainers keep the focus on pipeline, not spend.

Alex Rangevik works with a small number of B2B clients at a time on ongoing monthly retainers, and many relationships run 5+ years. A typical engagement covers strategy, paid campaign management, and landing-page optimization. Capacity is deliberately capped so Alex stays hands-on with every account rather than delegating to juniors.

An engagement with Alex Rangevik asks very little of your team, one to two video meetings per month plus occasional Slack input on creatives and approvals. Alex handles strategy, build, and daily optimization. On his side, client count is capped to a handful, so each account gets senior, hands-on attention.

Alex Rangevik works as an embedded extension of your marketing team, not a hands-off agency. Collaboration runs through a shared Trello board, a dedicated Slack channel, one to two monthly video meetings, and monthly pipeline reports. Alex coordinates directly with founders, CMOs, and in-house marketers - and reports at CEO level when acting as fractional Head of Marketing.

You work directly with Alex Rangevik - not a junior account manager or a rotating team. Alex has 10+ years in B2B performance marketing and personally handles strategy, campaign management, and optimization for every client. This single-specialist model is deliberate: capacity is limited so each client gets senior attention.

Yes. Alex Rangevik regularly replaces agencies for B2B companies that want senior, hands-on paid media instead of junior account managers and vanity-metric reports. Alex covers strategy, Google/LinkedIn/Meta management, landing pages, and conversion tracking end-to-end. For broader ownership, the fractional Head of Marketing tier replaces both an agency and an in-house marketing lead.

Yes. Alex Rangevik has hands-on technical ability and has built web applications and conversion-optimized landing pages from scratch. In practice this means Alex implements tracking (GA4, Google Tag Manager, conversion events), builds and fixes landing pages, and sets up marketing automation without waiting on a developer. Alex is a technical performance marketer, not a replacement for a full software team.

Alex Rangevik provides creative direction and produces ad creatives for the full customer journey, working from your brand assets - ad concepts, landing-page layout, and creative briefs. For heavy brand or graphic-design work, Alex directs and collaborates with designers rather than acting as a standalone design studio.

Yes. Alex Rangevik writes and optimizes ad copy and landing-page copy in every campaign - Google Ads, LinkedIn and Meta variants, and conversion-focused page messaging - written to match search intent and buyer psychology at each stage of the B2B journey. Long-form content (blogs, whitepapers) can be scoped within a fractional Head of Marketing engagement.

Alex Rangevik is a single senior specialist, not an agency of junior managers. Three things set the work apart: (1) you work directly with a marketer with 10+ years' experience, (2) the focus is qualified pipeline and revenue, not vanity metrics - "I send pipeline, not reports" - and (3) capacity is capped to a handful of clients, which is why many relationships last 5+ years.

Alex Rangevik's specialty is B2B performance marketing: turning prospects into paying customers through paid advertising (Google, LinkedIn, Meta), conversion-optimized landing pages, and fractional Head of Marketing leadership. The work is built for long, multi-touch B2B buying journeys (180+ days) where only ~5% of buyers are in-market at any moment - so campaigns generate qualified pipeline, not just clicks.

Alex Rangevik has been hired by CMOs and founders at fast-growing Nordic B2B companies, including Werlabs, AutoStore, Bambora, MATCHi, Trivec, Ungapped, Skillbreak, and Save the Children. Across 10+ years he has managed paid media for around 40 B2B companies. Alex works with a handful of clients at a time to keep every engagement senior and hands-on.