For B2B CMOs at Nordic scale-ups with €10K+ deal sizes
Predictable Pipeline with Performance Marketing for B2B
I create paid strategies for Google, LinkedIn and Meta tailored for long and complex B2B customer journeys combined with Signal Based outbound.
With more than 10 years of freelance marketing experience, with an excellent track record, I help B2B companies grow.
Dedcated Specialist - You always work directly with me
Full Funnel Strategies - From impression to closed won
High ROAS - My customers often get 10x ROAS or more
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Hired by CMOs at some of the fastest growing companies in the Nordics:
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TESTIMONIALS
Don't take my word for it.
" The cost of new leads via Google has halved, while the volume of qualified leads has doubled.
Rikard Hegelund
Founder & CEO @ Klingit
" 10x ROAS and 33x Pipeline efficiency over Linkedin, Meta and Google Ads in 2026.
Trine Lise Gjelstad
Marketing Manager @ Pio / AutoStore
" Alex is dedicated, hard-working and shows a genuine passion for your brand.
Fia Jonsson
Head of Marketing @ Bitlog
" Alex is sharp, he knows what he’s doing, and he works quickly. I can really recommend Alex.
Jenny Westerberg
Group CMO @ Trivec
" For us as a start-up, gaining insights quickly is absolutely vital, and as a professional growth hacker, Alex is excellent at exactly that.
Matilda Hannäs
Founder & CEO @ Skillbreak
" Alex’s expertise ranges from UX and the optimisation of paid channels to content and brand strategy.
Royden James
Head of Growth @ Hansoft
" It has been a pleasure working with Alex, and I would highly recommend him to other companies.
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Annika Antonsson
Marketing Manager @ MATCHi
" Alex is meticulous, organised, responsive and incredibly helpful, which has always been of great value to us.
Emila Maric
COO @ Royal Streaming
" Alex helped us with our lead generation strategy and its implementation, and I was impressed by the results we achieved.’
Carlos Teixera
Head of Partnerships @ Bambora
" I have been working with Alex for more than 5 years and he has been an exceptional partner in supporting Immuneed’s growth strategy.
Sofia Öling
Commercial Manager @ Immuneed
" Alex is a kind of person everybody would like to work with. He is a sharp and pairs deep technical understanding with business-minded personality.
Filip Sebesta
Product Security @ Meta
" Alex helped us immensely on our Linkedin ads. He has great knowledge of how to use the Linkedin ad platforms and the algorithms to maximize profits. As a bonus he gave great guidance on how to shape our Marketing strategy more broadly.
Erik Rignér
Strategy Director, Ex-McKinsey
THE SYSTEM
High performing strategies for B2B.
10x Return On Ad Spend
30-50x Pipeline Effiency
3 Channels - 1 System
The System.
My methods are based on 10 years of experience working with high-growth B2B companies, with great success.
Over the years I have a refined a system, tailored for the European market, that allows us to reach the right audience, establish trust for your brand and convert in-market prospects.
I will develop a model for how to allocate your budget across channels, tailored to your specific market, positioning and audience.
I’ve worked with thesead platforms on a daily basis for the past decade and know how to tailor them to maximize your results.
I’ve generated hundreds of millions in pipeline through paid ads.
Google (AI, Search & Youtube)
Google's ecosystem is one of the best channels for generating new customers. I tailor each account to your unique circumstances.
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LinkedIn Ads
Generate demand from your ICP and keep your business top-of-mind using smart retargeting and outreach campaigns.
Meta Ads (Facebook & Instagram)
You reach the right people at the right time. Deliver content that educates and converts. Reach engaged audiences through smart retargeting.
WHY WORK WITH ME?
I send pipeline, not reports.
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PRICES AND PLANS
Your high performing operator for pipeline.
High performance ad campaigns for B2B
Optimization of Google, LinkedIn, and Meta (Facebook and Instagram) by ensuring the algorithms have the right CRM data, message mix, conversion signals, targeting, keywords and overall strategy.
Manage the strategic balance between long-term brand building and short-term activation across multiple ad platforms and markets. Different channels and formats excel at different things, I find a perfect balance for your company based on your circumstances.
Help you bridge the analytics gap to demonstrate that your paid ad strategy is actually driving sales and revenue. Most of the buyer journey happens before even a click to your website, we need to look at all available signals.
The paid strategy is designed based on your positioning in each market, the buying committee and your ICP. Incoming data is used to refine messaging, targeting, positioning and the paid ads channel and budget distribution.
Price per channel
Signal-Lased Outbound
This is where outbound actually converts. They've clicked an ad, browsed the site, or interacted with something you published. The awareness work is done, the job left is showing up at the right moment with a message that fits the context.
Signals land in a scoring workflow first. It's the orchestration layer that ties the whole motion together, drawing on multiple data sources to assemble a full picture of each lead: work email, direct phone number, LinkedIn profile, firmographics, tech stack, funding rounds.
From there the AIs take the wheel. They grade ICP fit, write opening lines tied to the exact signal that surfaced the lead, and route each record into the appropriate sequence. Raw signal goes in, sales-ready leads come out.
Some signals are too valuable to drop into a sequence. When a VP inside a target account lands on your pricing page. Those leads get pushed, fully enriched, into your Slack with the context your team needs to reach out the same day.
Warm outbound addon
Head of Marketing
Continuous analysis of actual purchase signals in your CRM. These insights are translated into audience targeting on ad platforms to identify and capture purchase signals (intent).
In-depth analysis of competitors’ advertising, messaging, and positioning. The goal is to identify gaps in the market and ensure that your campaigns strategically capitalize on these opportunities.
Expert advice on the positioning of your website and landing pages. I ensure that your brand’s messaging aligns with your ad campaigns and external marketing efforts.
Landing pages and content optimized for performance through organic search and AI. I ensure you rank well through SEO and AI search (ChatGPT, Gemini, Claude, etc.).
1 slot(s) remaining
CONTACT
Let's kickstart your pipeline.
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Schedule a 30-minute strategy call today
I’ll listen to your needs, explain how I work, and share how I think I can help your business.
We’ll identify your goals and priorities. You’ll receive a price quote and a plan moving forward.
FAQ
I know you have questions, who doesn't?
As a B2B company, which platforms should we advertise on?
Initially, I usually recommend Google Ads to appear when someone searches for a problem or solution, that’s when a purchase decision is most likely to be made. This also applies to Google’s AI search, ChatGPT Ads, and similar platforms.
Step two is to be visible on LinkedIn, if your target audience is there, using remarketing on the Google traffic you’re buying; this provides an additional touchpoint to highlight case studies and other trust-building content.
I recommend Meta (Facebook and Instagram) when your target audience isn’t on LinkedIn and/or as a complementary touchpoint to drive conversions in the final stage of the buyer’s journey.
How long does it takes for B2Bs to see results from performance marketing?
If you’re starting from scratch, it usually takes 3–6 months for Google Ads and LinkedIn Ads, because most B2B buying journeys last 180+ days.
Of course, you can pick some low-hanging fruit, but the foundation of your marketing is to build brand recall and trust, and to ensure that your prospects put you on their shortlist after visiting your site and getting to know your brand.
It’s also important that the technical infrastructure for measuring and tracking your advertising works properly so that you can allocate your resources effectively.
What do you need to advertise on Google, LinkedIn, and Meta?
You should already have product-market fit - meaning you know your product addresses a clear problem for your target audience. You should have an average deal size of over 100,000 SEK; this applies primarily to LinkedIn.
You should also have a good website and landing pages that convert to signups or demos; if you don’t have these, I can help you with that.
You can create content, landing pages, and lead magnets. I’ll help you with templates and examples to ensure the best results.
You also have a good understanding of your customers and can continuously conduct research and create content targeted at your ICP.
How does the communication work between us?
We set up a shared Trello board where we keep track of important tasks from both sides. We also have a shared Slack channel where we can communicate more freely and directly.
Every month, we deliver a report explaining the previous month’s results and optimizations. This usually takes place in conjunction with one or two video meetings per month.
We link experiments, results, and action items to gradually build a predictable system for generating demand and converting traffic.
How does B2B differ from B2C in performance marketing?
B2B buying journeys typically last over 180 days, involve more than 30 touchpoints across 3 channels, and include multiple people - it can easily become very complex.
95 percent of companies out there are NOT actively looking for a solution right now, but they might be in 3, 6, or 9 months.
We’ll always try to capture the 5 percent who are in the market right now, but you need to be prepared when the remaining 95 percent ARE READY, and by that time, you’ll have earned their trust and made it onto their shortlist.
I’ll help you with this.
How does it work with advertising material and creatives?
I work with your team to provide creative direction, copy, and ideas, along with many examples that work well.
Usually, my clients produce their own images and videos of the product, case studies, and other content, but I can also help you create these. I also collaborate with companies that can assist with this.
One tip is to create a high-quality, clear 1-2 minute product video where you present your product, service, or solution, it helps a lot.