What I can do for you
I assist your business in increasing marketing's contribution to the qualified pipeline and revenue, while decreasing customer acquisition cost.
We construct a system to collect existing market demand in intent channels and create new demand in awareness channels, using my proven B2B strategies and framework.
We continuously test, iterate, and push limits to bring new ideas into your marketing mix, providing you a competitive advantage.
You need to have some customers and cases, and now want to scale up your leads and sales with good ROI.
I work in parallel with your marketing team and help you in the following situations:
✔️ Build and manage your Google Ads (using account structure and bid strategies designed for B2Bs) campaigns to capture current and future demand
✔️ Build and manage your LinkedIn Paid campaigns to scale your content distribution in order to build demand towards ideal customer profiles
✔️ Setup of HubSpot in a way that it delivers the right content at the right time in your customer journey based on events and signals of their behaviour and interaction with your business
✔️ Data-driven setup from A to Z with possibility to scale up and down and move across markets
Google Ads – Make sure customers find you
Google Ads is the ultimate channel for generating quality leads. You will reach people who are interested in the products and services you offer. Ad spend is flexible and you can easily track ROI.
No ordinary set and forget management. I focus on continuous growth and a customer lifecycle strategy.
Setup of tracking and goals in Google Analytics and Google Ads
Ongoing position monitoring and bidding
Campaign structure, themes and ad copy
Continuous optimization of keywords and ads
Continuous optimization of target groups, locations, devices and demographics
Monthly recommendations and advice
Monthly campaign analysis and reporting
Serve ads in any country in Swedish, English, Norwegian, Danish, Dutch, German, French or Spanish
From €750 / month *
* scales with ad spend
I am working with Alex to build up our paid search (Google Ads) structure and organisation for all our markets. What I really like with Alex is that he is sharp, know what he is doing, and it goes quickly. I can truly recommend Alex.
Group CMO at Trivec
Alex is is sharp, actionable and very knowledgable. For us as a startup, rapid insight generation is super-important and as a professional growth hacker, he excels at just that. It has been a pleasure working with Alex and I'm glad to recommend him to other startups.
Founder at Skillbreak
Search Engine Optimization (SEO)
Great SEO is the king of all marketing channels, but it takes time and effort. Working on your SEO from the start alongside paid lead generation is a good strategy that pays off in the long run.
Continuous SEO Optimization
Optimizing your website in order to rise in the ranks of search engines. Directing relevant traffic and generate conversions – maybe a call, lead or a purchase.
Analyze, insights and planning. Understand the market and develop a strategy.
Fix current technical issues that hinders your ranking opportunities. It can be wrong canonicals, wrong sitemaps, bad load times, indexing-errors.
Improve current infrastructure of the site. Menus, navigation, UX, conversion optimization, internal linking, page titles, descriptions, and headings.
Grow by creating new pages and content that your site will rank for. Support your money keywords by expanding related content and internal linking.
I can also help you develop briefs and create content rapidly with content writers I work with.
Monthly reports on current rankings, competition and progress towards your goals.
I had the opportunity to work with Alex at Falcon.io, and straight away I saw a talented, open person, who’s technical skills combined with Digital Marketing & SEO really helped grow the business.
Marketing Lead at Falcon.io
Social Media – Create demand and awareness
Find new customers that are not aware of your solution yet, or even that their problem can be solved. Create demand and stay top of mind with personalized remarketing campaigns.
Serve ads to any social media platform that is tailored towards your ideal audience.
Development of target groups
Setup of initial campaigns and ads
Budget and distribution
Optimization of campaigns
Create new campaigns
Split testing of ads, audiences and technology
Monthly reporting of results
Monthly advice and recommendations
* scales with ad spend
Alex skills range from UX, Paid Acquisition Optimization, through to Content and Brand Strategy. He would be an invaluable addition to any team looking to accelerate growth and improve their product in a scalable way.
Growth Director at Favro
Alex is dedicated, hard-working, and shows true passion for your brand. I would recommend Alex to everyone looking to add a tremendous growth hacker to accelerate and improve their marketing.
Marketing Manager at nShift
Marketing Automation – Nurture relationships
Getting leads into your funnel is only the first step, with marketing automation you can set up flows of value adding content and grow your authority and trust with your prospects over time.
I help you set up and run your HubSpot implementation and marketing automation for you making sure you get optimal results.
Setup and implementation: Tracking, Dashboards and Reports, Connections to other Marketing and Ad platforms
Email and Marketing Automation: Triggers, Criterias and Conditions for email sequences, Goal performance evaluation
Forms and calls to action: Correct tracking and attribution towards Lead Scoring, Connection to Lead and Sales Funnels
Live chat and chatbots
Leads and sales funnels: Lead Scoring based on customizable attributes, MQL/SQL lead funnels (workflows, lists, forms, lead scoring and campaigns)
Alex helped us out with our lead generation strategy and implementation, and I was impressed by the results we got. I'll easily recommend Alex.
Senior Manager at Bambora
GDPR & Marketing Regulations
Our lawyer and GDPR specialist will do a thorough look at your site and make sure that your company is following all the regulations regarding GDPR when it comes to contact and lead generation forms, marketing automation, cookie policies and privacy policies.
GDPR & Marketing Regulations
Not following GDPR regulations can result in hefty fines and business interuptions.
Advice upon website data protection and cookie policies
Advice on lawful bases of processing, including reliance on consent
Advice on digital marketing in compliance to GDPR
Advise upon the appointment, role and responsibilities of a data protection officer
Advice and recommendations in a written report
Alex is one of my go-to resource for actionable marketing advice. If you are not accessing his stuff you are missing out.
CEO at Plick