https://www.alexrangevik.com/blog In-depth articles on B2B paid media, conversion tracking and landing pages. en https://www.alexrangevik.com/post/fix-the-broken-hubspot-lead-attribution-in-5-mins https://www.alexrangevik.com/post/fix-the-broken-hubspot-lead-attribution-in-5-mins Tue, 18 Aug 2026 00:00:00 GMT Declined cookie consent banners in EU are messing up the Original Source attribution in HubSpot. This guide will help you recover paid attribution in HubSpot with one GTM-tag, three form fields, one HubSpot workflow. 80% of your lost paid attribution can be recovered in 5 minutes. I will show you exactly how. https://www.alexrangevik.com/post/why-european-b2b-marketers-are-losing-and-why-ai-is-about-to-make-it-worse https://www.alexrangevik.com/post/why-european-b2b-marketers-are-losing-and-why-ai-is-about-to-make-it-worse Thu, 23 Jul 2026 00:00:00 GMT B2B advertising in Europe has become extremely difficult. At the same time, marketers are under heavy pressure from leadership to prove that ad spend ties back to revenue. The sources they turn to for help, the ad platforms, the US content creators, and now the AI models, are giving them advice that fits a different market than the one they actually work in. https://www.alexrangevik.com/post/converting-b2b-product-ads-for-social-media https://www.alexrangevik.com/post/converting-b2b-product-ads-for-social-media Mon, 29 Jan 2024 00:00:00 GMT In this guide we are going to look at how to craft converting B2B product & service ads aimed towards cold audiences https://www.alexrangevik.com/post/google-ads-for-demand-capture https://www.alexrangevik.com/post/google-ads-for-demand-capture Thu, 04 Nov 2021 00:00:00 GMT Capturing demand is one of the most important concepts when it comes to B2B marketing. This article will walk you through how you can turn your Google Ads account into a full-blown lead machine. https://www.alexrangevik.com/post/paid-content-distribution https://www.alexrangevik.com/post/paid-content-distribution Fri, 29 Oct 2021 00:00:00 GMT To succeed in a competitive B2B market, brands must replace generic marketing content with unique value-driven content based on their own perspective, then use that content to strategically guide buyers through the five levels of maturity. https://www.alexrangevik.com/post/buyer-personas-for-b2b-startups https://www.alexrangevik.com/post/buyer-personas-for-b2b-startups Tue, 26 Oct 2021 00:00:00 GMT A Buyer Persona is one of the strongest assets to create a meaningful, relevant, and long-lasting relationship with an audience. https://www.alexrangevik.com/post/google-ads-converting-b2b-landing-page https://www.alexrangevik.com/post/google-ads-converting-b2b-landing-page Thu, 19 Aug 2021 00:00:00 GMT Does the Perfect Landing Page exist? You bet, and I will let you know how to create one. Let's dive right in. https://www.alexrangevik.com/post/easy-form-conversion-tracking-with-google-tag-manager https://www.alexrangevik.com/post/easy-form-conversion-tracking-with-google-tag-manager Thu, 28 May 2020 00:00:00 GMT Easy form submission conversion tracking with Google Tag Manager. Track conversions and import to Google Analytics and Google Ads. https://www.alexrangevik.com/post/b2b-google-ads-setup https://www.alexrangevik.com/post/b2b-google-ads-setup Sat, 11 Jan 2020 00:00:00 GMT The goal with this article is to create a step-by-step guide on how to set up your Google Ads Account and initial Campaigns for B2B brands in the most cost-efficient way possible while still maximizing converting traffic.