# Werlabs: Capture relevant searches, increase reach, and convert traffic

Werlabs needed help to structure their paid search strategy and campaigns based on their customer segmentation.

**Work areas:** Google Ads, Keyword Research, Paid Strategy

#### Summary

Werlabs needed help to structure their paid search strategy and campaigns based on their customer segmentation.

#### What was done

1\. Strategic competitor research

2\. Google Ads campaign structure

3\. Significantly lower the Cost of Acquisition (CAC)

4\. Landing page optimization

5\. Keyword research

Source: https://www.alexrangevik.com/case-study/werlabs