# Skillbreak: Insights led to high-converting landing pages and increased traffic

Skillbreak needed help to set up their paid search strategy for their workshop and online classes.

**Work areas:** Google Ads, Customer Research, Website CRO/UX

> Alex is smart, proactive, and very knowledgeable. For us as a startup, gaining insights quickly is extremely important, and as a professional growth hacker, he excels at exactly that.
>
> — Matilda Hannäs, Founder & CEO @ Skillbreak

#### Summary

Skillbreak needed help to set up their paid search strategy for their workshop and online classes.

> I've been working with Alex to run our Google Ads campaigns for Skillbreak. He helped us set up a working structure and optimize the account on a monthly basis. Alex is is sharp, actionable and very knowledgable. For us as a startup, rapid insight generation is super-important and as a professional growth hacker, he excels at just that. It has been a pleasure working with Alex and I'm glad to recommend him to other startups.\
> \
> \- Matilda Hannäs, Founder Skillbreak

#### What was done

1\. Strategic keyword research

2\. Campaign structure

3\. Copywriting

4\. Landing page optimization

5\. Technical SEO

6\. Tracking and Analytics

Source: https://www.alexrangevik.com/case-study/skillbreak