# Favro: The Trello challenger from Sweden on a growth journey

Favro is a collaboration and planning tool (SaaS) for agile teams. I helped Favro develop a global growth strategy, managed all paid channels, and handled conversion optimization for the website. Optimizing customer journeys and audience targeting resulted in a lower bounce rate, longer session duration, and a higher signup conversion rate.

**Work areas:** Google Ads, LinkedIn Ads, Growth Strategy

> Alex’s expertise ranges from UX and the optimisation of paid channels to content and brand strategy.
>
> — Royden James, Growth Director @ Hansoft

Source: https://www.alexrangevik.com/case-study/favro