# Falcon.io: From startup to NY:SE

Falcon.io needed help with generating leads and optimizing their landing pages for conversions.

**Work areas:** Website UX, Website CRO, User Journey Tracking

> Alex is a talented growth hacker. I would recommend Alex to any team looking to develop its digital marketing.
>
> — Casper Schelde, Art DIrector @ Falcon.IO

#### Summary

Falcon.io offer a SaaS platform for social media listening, engaging, publishing, advertising, measuring and managing customer data.

Their enterprise customers needed extensive nurturing and education in order to be converted to qualified leads.

> I had the opportunity to work with Alex at Falcon.io, and straight away I saw a talented, open person, who’s technical skills combined with Digital Marketing & SEO really helped grow the business.\
> \
> \- Casper Schelde - Art Director @ Falcon.io

#### What was done

1\. Landing page UX

2\. Conversion Rate Optimization

3\. Tracking and Analytics

4\. A/B-testing

5\. Persona creation

Source: https://www.alexrangevik.com/case-study/falcon-io